PACT expands its campaign in support of EarthSpark

by Allison Archambault

Today PACT launched a video promoting their holiday campaign for EarthSpark. Produced by our friends at Shellac (thank you Danielle and Adam!). This past summer, PACT, an online underwear brand that blends design and sustainability with support for powerful social and environmental causes, came across EarthSpark’s work via Citizen Effect. Inspired by the stories of women in tent camps using the solar lights after the earthquake, PACT approached EarthSpark about donating a portion of the profits from their 2010 holiday collection.

PACT recently launched its Winter Lights collection, specifically to support EarthSpark’s mission in Haiti. With every purchase that includes a winter lights print, PACT will donate one solar lantern to a woman or family in need. The collection, with three unique prints designed by Yves Behar and Fuseproject, was inspired by the nostalgia surrounding the concept of holiday light. PACT’s goal is to light up a thousand faces in Haiti this holiday season with clean and renewable light.

“With our Winter Lights collection we wanted to build on the momentum PACT has established working to further causes near to our hearts,” said Jason Kibbey, CEO of PACT. “We could not imagine a more worthwhile cause this holiday season than helping provide access to a basic resource–like light–to the people in Haiti.”

PACT was launched in 2009 by Jason Kibbey and Jeff Denby, to offer design-driven, sustainably manufactured, premium organic cotton underwear connected to social and environmental causes. PACT creates partnerships with nonprofits and donates at least 10 percent of each underwear purchase to support these organizations’ work. PACT underwear is made of responsibly grown and manufactured organic cotton, transported in zero-waste packaging and delivered with a minimized carbon footprint, demonstrating the company’s ongoing commitment to style, sustainability and social consciousness.

For more information, or to buy a pair of underwear, see PACT’s website.