by Sara Eisemann
PORT SALUT, HAITI — Seventeen clean energy entrepreneurs from across the South department gathered on March 22 in the United Nations Environment Programme conference room to learn new ways to promote solar electricity and efficient cookstoves. Ernest Mondésir, Regional Sales and Marketing Manager for the South, led a day of role-playing and presentations revolving around one question: How can we use exceptional customer service to cultivate a strong Enèji Pwòp brand and help our entrepreneurs’ small businesses grow?
Enèji Pwòp believes that customer service extends far beyond the simple process of exchanging money for products and includes everything from pre-sales service and marketing to innovative payment plans and strong technical support. Because our training process integrates all of these elements, our clean energy entrepreneurs become not just Enèji Pwòp Retailers, but community leaders who improve the lives of those around them and take pride in their work. As Retailer Lise Joseph Maître said, “My experience with Enèji Pwòp has helped many clients discover us [and our products] and helped me meet more people.”
Retailers practiced presenting the new Site Seller, which depicts the key financial and health benefits of Enèji Pwòp products as compared to traditional lamps and cookstoves. Retailer Faby Fevrier demonstrated in front of the group with Mondésir and said, “People have become more confidence in me because the products [I sell] are good quality.” With the Site Seller and additional one-on-one sales tools, Retailers build strong relationships with their customers and reinforce Enèji Pwòp’s excellent reputation.
Technician Berger Dunel emphasized another cornerstone of Enèji Pwòp customer service with a presentation about correct product usage and the technical support system we offer. Retailers were excited to learn about new products, like the larger Recho Gaz Blan (kerosene stove) with two burners, and ask questions that will help them better explain all of our products to their customers. Retailer Juline Joint said, “When I go back to my house, I can give my customers more information about the products. With this, I will become a better retailer in my neighborhood.”
All the members of our inaugural training class were excited at the end of the day to receive their official Enèji Pwòp Retailer certification and use their new skills and tools to improve their businesses. Retailer Antoine Gilbert Maître said, “Now that we have more knowledge about Enèji Pwòp products, we can do a better job selling them.” Juline added, “After this training, I feel like a better Enèji Pwòp Retailer.”
Stay tuned for updates on our upcoming trainings in Port-au-Prince, Cap Haitian, and Jacmel. In the meantime, check out some of the sales and marketing materials from 17 Triggers we used in this training by clicking on the following links:
Site Seller • "Say This" Cards • Product Brochure