by Sara Eisemann
Cap-Haïtien — The Enèji Pwòp team on April 12 took their training program on the road and headed to Cap-Haïtien to train 23 new Retailers. National Sales and Marketing Manager Jacquelin Meremable introduced the group to Enèji Pwòp through an interactive presentation, from demonstrating the proper use of our Recho Gaz Blan (at right) to giving everyone the opportunity to practice with new marketing and sales materials.
Jacquelin said that the Site Seller is the best new tool “because it has simple pictures that anyone will understand … and because prospective customers have a chance to participate in the sales presentation.” It gave our eager Retailers a chance to participate in the presentation as well — everyone practiced in pairs, and two Retailers were brave enough to demonstrate in front of the group.
With such enthusiastic participation, it was no surprise that 74 percent of the Retailers said that these tools were the most important part of their toolkits. Another big hit was the presentation of Enèji Pwòp’s proprietary Lokasyon (Rent-to-Own) system, also developed in partnership with 17 Triggers. Customers who use Lokasyon rent Enèji Pwòp products on a nightly or weekly basis, allowing them to put the money they are already spending on charcoal or kerosene toward the cost of a new, efficient clean energy product. Retailer Auguste Clercilien said that he was excited about using this system “so that [he] can help everyone to have a light in their home.”
The team was also thrilled to officially welcome Enise Antoine to the team as the new Agent for the North department. Enise has been involved with Enèji Pwòp since 2011, when she bought her first Lanp Enèji Pwòp from a friend who suggested she become a Retailer.
Enise manages the Enèji Pwòp depot outside of Cap-Haïtien and oversees her own Retailer network while actively recruiting new Retailers. After the training, she and her husband helped Jacquelin install one of our solar home systems at the depot. The lights will be sure to attract attention, encouraging even more people to buy Enèji Pwòp products, light their homes, and improve their lives. It is our newly trained Retailers, like Norvil Saintélus Yvenique, who will truly help us make that difference. As Yvenique said:
"It’s not just about me. All Haitians should mobilize around these products