by Sara Eisemann
The Enèji Pwòp team has been working hard over the past month to turn the amazing marketing and sales materials from 17 Triggers into a full-fledged training program for our clean energy entrepreneurs. From toolkit to presentation, we have developed a great program for our retailers!
We started by putting together the Retailer Toolkit, which includes an official Retailer Guide, marketing materials, and a range of one-on-one sales tools. Our favorite sales tool is the new Site Seller, which illustrates the health and financial benefits of buying Enèji Pwòp products instead of traditional kerosene lamps or charcoal stoves.
The Site Seller is complemented by “Say This” cards, which provide retailers with suggested responses to common objections — for example, “I already have a stove that works!” or “How can just one person help the environment?"
These tools will help our retailers improve their sales by helping them show customers how much of a difference Enèji Pwòp products can make in their lives.
We have also prepared a full-day training presentation, which will introduce the Retailer Toolkit and give the retailers hands-on experience with the new materials. Retailers will have the opportunity to get to know the Enèji Pwòp community in their region, giving them access to a support network of others experiencing the same struggles and successes with their sales!
Berger, our technician, helped us integrate a discussion of proper product usage and common technical problems into the presentation as well. This includes everything from the proper way to start our Recho Gaz Blan (pressurized kerosene stove) to reminding customers that while our Lanp Enèji Pwòp is waterproof, our TiPowa is not!
We're looking forward to our first training in early March. Stay tuned for more updates, including our post about the official kickoff of the training program!